Ipex
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Ipex is the largest English-speaking global technology event for print, publishing and media. It’s the place to network, meet your target audience and conduct serious business with our exhibitors and visitors. In 2006, Ipex attracted over 100,000 visitors, 40% of which came from overseas covering over 159 countries – more than any other Graphic Arts exhibition before.
With the unprecedented challenges of the global economy, never before has an Ipex been so eagerly anticipated or indeed had such a high level of expectation. Direct Design pitched and won the challenge to produce all the marketing material around the show on both the visitor and exhibitor.
This has been one of our biggest challenges to date. Working to a hectic media schedule on print advertising and online advertising, as well as adhoc opportunities we were able to keep pace and play a large part in making the show the huge success it was.